Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Several years ago business leaders might have pointed to pinball machines in the office game room or catered lunches as examples of employer branding. In 2022 most are aware that such perks hardly constitute a comprehensive employee retention strategy or play any meaningful role in the battle to attract top talent.
Make Your Employer Brand Stand Out in the Talent Marketplace
It’ll help you attract and retain talent during the Great Resignation.
February 08, 2022
Henrik Sorensen/ Getty Images
Summary.
At a time when companies are competing for top talent during the Great Resignation, a company’s employer branding can be incredibly influential in a candidate’s consideration of working there. The author outlines the three main tenets of employer branding — reputation, employer value proposition, and employee experience — and how to optimize each one.
New!
HBR Learning
Attracting and Cultivating Talent Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Attracting and Cultivating Talent. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Discover how to attract, hire, develop, and keep talented people who will grow and thrive throughout their employee journey.
Learn More & See All Courses
New!
HBR Learning
HBR Learning
Attracting and Cultivating Talent Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Attracting and Cultivating Talent. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Discover how to attract, hire, develop, and keep talented people who will grow and thrive throughout their employee journey.