Whether it’s trying to land a new job or a new deal or client, we often focus on making a good initial impression on people, especially when they don’t know us well or the stakes are high. One strategy people often use is to cater to the interests, preferences, and expectations of the person they want to impress. Most people, it seems, believe this is a more promising strategy than being themselves and use it in high-stakes interpersonal first meetings. But research I conducted with Ovul Sezer of the University of Carolina at Chapel Hill and Laura Huang of Harvard Business School found those beliefs are wrong.