At its most basic definition, a product is the way an organization delivers and captures value. For teams doing daily product work, it can feel relatively easy to define the words product and customer. Whether it’s a jet engine, an insurance policy, an online banking app, or mobile phone service there is an end customer who purchases and uses that product (athough, occasionally, it’s a different person). A product team will work hard to get to know that customer and how the organization’s products and services can be continuously improved to make them more successful.
Bring Product Thinking to Non-Product Teams
What if you designed HR policies like products?
April 07, 2020
Summary.
For teams doing daily product work, it can feel relatively easy to define the words product and customer. A product team will work hard to get to know that customer and how the organization’s products and services can be continuously improved to make them more successful. But what if you don’t work in product? What if you work in Human Resources and are in charge of learning and development? What if you work in the legal department and your remit is cybersecurity policy for the company? Do you still make a product? Do you have customers? If you believe in bringing agility to the entire organization, the answer to both questions is yes.