At its most basic definition, a product is the way an organization delivers and captures value. For teams doing daily product work, it can feel relatively easy to define the words product and customer. Whether it’s a jet engine, an insurance policy, an online banking app, or mobile phone service there is an end customer who purchases and uses that product (athough, occasionally, it’s a different person). A product team will work hard to get to know that customer and how the organization’s products and services can be continuously improved to make them more successful.