A recent survey by Stanford Social Innovation Review confirmed a surprising fact: in an era where customer feedback is ubiquitous in the for-profit world, both doers and donors in the social innovation sphere struggle to systematically understand the preferences and experiences of the people they are seeking to help: the nonprofit customer.
Why Customer Feedback Tools Are Vital for Nonprofits
And how they’re using them.
February 04, 2019
Summary.
A recent survey by Stanford Social Innovation Review confirmed a surprising fact: in an era where customer feedback is ubiquitous in the for-profit world, very few nonprofits (or their donors) systematically collect, analyze, and use feedback from their recipients. Fortunately, new tools are becoming available that can help nonprofits gather beneficiary feedback at low cost. Recent analysis of one of these tools – called Listen for Good – has shown that not only can input help to shape programs and improve services, the process of collecting the feedback has positive benefits in helping clients feel heard and included and aiding staff in doing their jobs better.