The Fearless Marketer
OCTOBER 1, 2018
Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. Read the original article 5 Pillar here.
Strategy+Business
SEPTEMBER 30, 2018
In their new book, Blitzscaling, Reid Hoffman and Chris Yeh offer a detailed roadmap on how companies can grow rapidly. Blitzscaling is a counterintuitive mode of development in which companies prioritize growth over efficiency, and consciously assume the risk of acting and making decisions without complete information.
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David A Fields
OCTOBER 2, 2018
Whether your consulting firm employs 100, 10 or 1 consultant, your firm has a culture. That culture is a clockwork of choices that determine your firm’s long-term success and how rewarding it is for you to lead the practice. If you don’t actively craft your consulting firm’s culture, you still have one.
Consulting Success
OCTOBER 5, 2018
Are you ready to scale and grow your consulting business? You’ve got a steady stream of projects. You’re well known in your industry. You may even be thinking about hiring someone to work with you. This is a time when many consultants feel like they are starting to hit a wall (or maybe you’re already smacked your head against it and are feeling a dizzying pain).
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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.
CaseInterview.com
OCTOBER 1, 2018
“Whenever there are two people in the same room, there’s politics.”. - Eugene J Webb (1934-1995). Stanford Graduate School of Business Professor for over 25 years. One of my former professors made the argument that anytime there are two people in a room, there’s politics. Normally the term "corporate politics” has an enormously negative connotation.
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Johanna Rothman
OCTOBER 3, 2018
This series is about how you might move to a product-based organization. Part 1 was about how when we organize by function, the recognition and rewards might prevent a successful agile transformation. Part 2 was about one possibility for moving to a product-based organization. Before we get to who moves where, we need to consider the manager roles.
Consulting Success
OCTOBER 4, 2018
Michael was recently featured on Quit Bleeping Around Podcast. You can listen to it here: Taking Action with Michael Zipursky When I think about the most successful consultants, I think of consultants who don’t fear taking action. Elite consultants spend more time learning — and even more time taking action. To reach your full potential, you must go beyond your fear.
Melissa Agnes
OCTOBER 2, 2018
A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, cu
Consultants' Consultant
OCTOBER 3, 2018
Consultants Consultant: Bosses who pay attention get dividends. If your manager ignores you, there is a 40% chance that you will be actively disengaged or filled with hostility about your job. If your manager is at least paying attention — even if he is focusing on your weaknesses — the chances of your being actively disengaged go […]. The post Just notice appeared first on Consultants' Consultant.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chad Barr
OCTOBER 3, 2018
Photo by: Chad Barr. In 1983, as our kids were growing up, we decided to move to our present home, which being newly constructed, afforded us the ability to choose some finishing touches. My home office was in place, lined with shelves that have become bowed under the weight of hundreds of books I acquired over the 24 years here. The once trendy floors and colors have become dated and dull like the winter grey days here in Cleveland.
Consulting Success
OCTOBER 1, 2018
When people think of innovation, they’re often looking externally at products and services, but there’s so much innovation that can happen within companies. Oftentimes we create systems that we think have one outcome, but they can often have another or implications that we haven’t seen. Workplace anthropologist and lead inventor Erin Hersey talks about her work as an innovation consultant.
Harvard Business
OCTOBER 3, 2018
Stuart McCall/Getty Images. Long before your favorite movie made it to a theater near you, it was presented in a pitch meeting. Hollywood screenwriters typically get three to five minutes to propose an idea, but it takes only around 45 seconds for producers to know if they want to invest. Specifically, producers are listening for a logline: one or two sentences that explain what the movie is about.
Consultants' Consultant
OCTOBER 3, 2018
Consultants Consultant: Bosses who pay attention get dividends. If your manager ignores you, there is a 40% chance that you will be actively disengaged or filled with hostility about your job. If your manager is at least paying attention — even if he is focusing on your weaknesses — the chances of your being actively disengaged go […]. The post Just notice appeared first on Consultants' Consultant.
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Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.
Strategy+Business
OCTOBER 4, 2018
Leaders who can't or don't adapt to "unthinkable" scenarios are finding their business models challenged and even shredded. Companies and organizations that have experimented with radical options for adaptive problem solving can develop a purpose that the next generation can buy into.
Henry DeVries
OCTOBER 1, 2018
If you write or speak about publicly traded stock, you need to know the rules. Avoid the tragic mistake Elon Musk made.
Harvard Business
OCTOBER 5, 2018
Alan Copson/Getty Images. Employees around the world are reporting that big organizational changes are affecting their jobs. From leadership transitions and restructurings, to mergers and acquisitions, to regulatory changes, there seems to be constant unrest in the workforce. But according to one survey of more than half a million U.S. employees, almost one-third don’t understand why these changes are happening.
Martinka Consulting
OCTOBER 4, 2018
This post was originally written for the blog on www.ibainc.com, a Bellevue, WA business brokerage firm. The seller nicknamed the buyer “Columbo” after the TV detective who had a habit of, when leaving the room, always saying, “One more question.” To this buyer, questions were his security blanket and as long as there was another question (and there can always be another question) he didn’t have to make a commitment.
This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Kai Davis
OCTOBER 3, 2018
It sort of makes sense, right? You, as a consultant née freelancer, solve an expensive problem for your clients. The more businesses you market to, the more prospects you should be able to reach. The more prospects you reach, the more you’ll be able to sell, and the more money you’ll make. Therefore, it makes sense to market yourself to A S M A N Y B U S I N E S S E S as possible, and. , right?
Rod Burkert
OCTOBER 3, 2018
Do you want to see how a sister profession combats price compressions and free or near-free DIY competitors? Spotlight Branding is hosting a FREE webinar for attorneys on October 8 @ 2pm ET that will relate to what we in the BVFLS industry are going through. The panelists include two founding partners on a list of the 500 fastest growing law firms in the country, and “they’ll discuss the impact of competing on price and their strategies to create a legal practice that is virtually immune t
Harvard Business
OCTOBER 4, 2018
STR/Stringer/Getty Images. When a manufacturing line in a factory is running efficiently, one can see lines of robotic arms working synchronously, conveyor belts moving smoothly, and goods being produced. Unfortunately, when it comes to knowledge work, it’s much tougher to get an understanding of how much a team of people is producing. There comes a point in every organization when if you want to keep growing, you simply have to hire more people.
Martinka Consulting
OCTOBER 3, 2018
It’s football season and one of the lessons we can all learn from football teams is the importance of routines. Once the preseason games start in the NFL the coaches get their players into their seven-day routine, which is includes an off-day, full contact day, planning day, game day, recovery day, etc. I remember going to a professional group meeting many, many years ago.
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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c
Consulthon
SEPTEMBER 29, 2018
I have been asked to help market a product listings website to prospective purchasers. The website has been in existence for several years and contains a nearly global listing of all software produ.
Strategy+Business
OCTOBER 2, 2018
Women graduate college at higher rates than men and make up nearly half of the workforce, but are not en route to the C-suite in equal numbers. Here are four concrete actions companies can take to redress the balance: increase the pipeline in middle and senior management roles, improve the receptiveness of organizations toward women leaders, develop creative solutions to workday designs that hold women back, and move more women into general management and P&L roles.
Harvard Business
OCTOBER 5, 2018
Anadolu Agency/Getty Images. Maintaining strong, productive relationships with clients and co-workers can be challenging when you never see the person you’re working with. Yet, it is common to have ongoing work relationships – sometimes lasting years — with people you’ve never met in person. We often think of “virtual work” as working with someone located outside an office, or in another city or country.
Seth Godin Blog
SEPTEMBER 30, 2018
A never-ending stream of pictures. People who are prettier than you, happier than you, more confident than you. Weddings that are fancier than yours was, with sun-dappled trees, luscious desserts and delighted relatives. Or perhaps it’s the status updates from everyone who is where you aren’t, but wish you were. And the billboards and the magazine ads always show us the people we’d like to be instead of the people we are.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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