Over the past five years, the major auto companies have invested massively in electric vehicles (EVs). The Volkswagen Group in 2017 announced that they would offer 80 new electric vehicles across their brands by 2025 and electric versions of every one of its models by 2030. In the same year GM went public with plans to put at least 20 new electric models on the road by 2023. They are not alone; Bloomberg New Energy Finance predicts that 500 different EV models will be available globally by 2022.
How Tesla’s Charging Stations Left Other Manufacturers in the Dust
Their early infrastructure investments paid off.
January 27, 2021
Summary.
Mainstream car manufacturers are spending billions on developing EVs. Before spending any more money they should take a leaf out of Tesla’s books and create a recharging network to support their cars. Only then will they be able to treat their EVS as a product. For now at least, EVs are also a platform.
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Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.