Business development sometimes boils down to the law of attraction.
Creating a great defining statement can be challenging. If you take some time to consider the law of attraction, the process will be made easier. For many the difficulty comes in wanting a final statement that says everything and will attract anyone anytime anywhere.
Consider how leadership thought leader Sharon Spano defines herself.
While the 2011 Jim Collins Good to Great model of leadership emphasizes the importance of putting the right people on the bus, Spano offers a far different approach.
In her estimation, today’s leaders are well versed on things like systems, processes and the value of employee engagement. They know how to grow their businesses at a rapid pace, and they know how to recruit and retain the right people to get the job done.
What’s missing in this equation, she contends, is that each of us has a specific behavioral DNA that impacts how we live out our unique skills and expertise. Much of that DNA is at the subconscious level, and it often blocks us from reaching our highest potential.
Spano enjoys diving deeper into how this factor plays out by interviewing C-Suite leaders on her weekly podcast, The Other Side of Potential.
“I like to think of the show as an opportunity for listeners and guests alike to explore the deeper side of leadership and what it means to integrate the complexity of business in today’s rapidly changing world with their desire for a meaningful prosperous life,” said Spano.
“Today’s leaders want more than a large bank account,” she adds. “They want to make a difference in the world, and they want to do so without sacrificing the relationships in their life. My job is to help them get there.”
As a behavior strategist with a PhD in human and organizational systems, Spano leads her clients through specific research-based practices that helps them and their teams see how their unique DNA impacts their potential for success.
“My work goes well beyond systems thinking because I know that today’s leaders have a vast understanding of how systems work,” says Spano. “What they often don’t understand is the nuanced blind spots that result in unnecessary stress or worry. More importantly, they often have little to no awareness of how those blind spots block them from moving beyond where they are.”
Based on her thirty plus years in the field, she finds that even the most prosperous leaders have some level of fear and insecurity that they grapple with in the midst of their success.
Spano is also the author of The Pursuit of Time and Money: Step into Radical Abundance and Discover the Secret to a Meaningful Prosperous Life. For more information on her work or the podcast, The Other Side of Potential, visit her website at: www.SharonSpano.com.
Bottom line: As author Mark LeBlanc says, your defining statement must attract people to you. If it doesn’t, go back to the drawing board and keep working with it. Think about the problems, challenges, issues, and obstacles your perfect-fit prospects have and need to overcome. As you focus in on these day-to-day needs, then look to the sky and identify the 30,000-foot outcomes.
