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How To Add Punch To Your Instagram And Facebook Ads Like Mike Tyson

This article is more than 3 years old.

In a time of social distancing, to attract high-paying clients don’t forget to improve your social media.

Social media should not be your marketing plan, it should augment your marketing plan. For business to business there is nothing better than LinkedIn and YouTube. However, don’t ignore Instagram and Facebook.

Would you like to get a 5x ROI on your Instagram and Facebook ads?

Ashleigh Warren is one of social media marketing’s champs. She’s managed the ads for superstars like legendary boxer Mike Tyson, as well as stars like David Dobrik, Jake Paul and The Try Guys (if none of those names sound familiar, find your nearest teenager, and ask).

Warren offers this advice for anyone managing their own ad campaigns on social media:

Don’t Be a Know it All. “Don’t assume you fully know your audience, or that a specific creative direction is the best move. Test, expand that test, then test again. My best performing ads and audiences are almost always ones I second-guessed.”

Know the Audience for Each Platform. “Create content that feels native to the platform. On these highly saturated platforms, it’s important to equally stand out, but also fit in.”

Treat Your Audience Like People, Not Potential Customers. “Understand that most people hate ads, so try your best not to feel like one. Treat this exchange like a first date. Court them. Don’t just get to the point of what you want, make them feel understood and cared for.”

Be Ready. “I watch my campaigns hourly for any potential spikes in conversion rate. It sucks when you don’t realize a “winner” immediately. That is why all of my account managers carry laptops (weekends included) with them wherever they go. We don’t miss an opportunity to scale, ever.”

Don’t Get Too Excited. “I scale a win, but also start testing new ideas ASAP because I know what works today is guaranteed to not crush forever.”

Don’t Get Trigger Happy. “Be patient, and give things time. It’s tough, I know, but don’t mess with things too often; this is why I always create new campaigns for new tests, and then I consolidate what is working. This way, I don’t trigger a new learning phase on ads before gathering enough purposeful data.”

Treat Your Client’s Money Like it’s Your Money. “I take it personal because it is. When a client trusts you with their account, it’s like they are trusting you with their child. Treat it as such, they put a lot of blood, sweat, tears into its development, and they trust you to grow it and to not flippantly spend.”

Don’t Just Focus on the Ads. “I am heavily involved in the overall customer experience. I regularly offer site optimizations and consult in the creative asset development process. I never just say to a client, ‘Send me your assets.’ I work closely with their content teams to ensure we are producing creative assets that convert well based upon data.” 

Whether you’re an independent consultant looking for high-paying clients or a celebrity with millions of followers, staying poised and alert about your social media presence will see a higher ROI. Don’t waste money on campaigns that go nowhere, make sure you’re putting the right content out there to succeed in the crowded and fast-punching world of social media.

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