How to Write a Great Sales Letter
The Fearless Marketer
JULY 1, 2019
In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting your list of prospective clients together. 2. Getting attention via email or other marketing activity. 3. Getting a meeting and initial conversation with your prospective client. 4. Directing your prospect to online information about your services (what I call a Sales Letter). 5.
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