Black Lives Matter. Trade policy. Immigration. Over the last four years, companies have been under pressure from their constituencies — employees, customers, investors, and the communities in which they operate — to take a public stand on high-profile political and social movements. According to research from the Edelman Trust Barometer, 54% of employees globally believe that CEOs should speak publicly on controversial political and social issues they care about. Similarly, 53% of consumers agree that every brand has a responsibility to get involved in at least one social issue that does not directly impact its business.