Sat.Mar 23, 2019

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Clearing the table

Seth Godin Blog

Centralized control is fabulous until it isn’t. Centralized control gives us predictable, reliable, convenient results. Until it suffocates. Google promises websites free attention at a time when attention is harder than ever to obtain. It promises fast, convenient search at a time when people prize fast and convenient more than ever. And it promises targeted clicks for a known price to anyone who is willing to pay for them at a time when marketers are figuring out how to measure in the di