In fall 2016, executives at Saubermacher — a waste management company headquartered in the quaint Austrian town of Graz — executed the first step of their digital transformation and ecosystem strategy. They had created “Wastebox,” an app-based waste disposal platform, connecting construction companies with waste disposal firms. As CMO Andreas Opelt told us, Wastebox garnered a significant valuation only two years after inception and led one of the global industry leaders, Veolia of France, to seek out a partnership with them.