In the past few months, we’ve seen a stark contrast between the modest pace of typical change management projects and the rapid innovation that is stimulated by a crisis. Take, for example, a large retailer that in 2018 began working on the concept of curbside pickup as a way to reinvigorate deteriorating sales. The company launched a well-planned change initiative to introduce the concept across functions and to counter passive resistance. Leaders built a business case, sketched out the vision, mobilized stakeholders, created metrics for success, and started a pilot. But after 18 months there still was not much enthusiasm or action toward developing the new offering. Then in 2020 the coronavirus forced the company’s stores to close, and, within a matter of days, curbside pickup was implemented across its locations.