Rebranding ADEI for the Culture Wars
UPD Consulting
JANUARY 29, 2024
When I founded UPD in 2005, the mission was simple: help build better, higher performing, and more resilient organizations. 2005 was an interesting year. 2005 was an interesting year. A new site called YouTube had just been launched. Brad and Angelina were the focus of the tabloids. Times have changed.
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